Short-Term Rental Branding & Marketing Strategy
The STR Brand & Marketing Sprint is built for short‑term rental owners who already have their design handled and want a polished, professional brand to match. This package blends name development, brand identity, and listing/marketing strategy into one cohesive deliverable — helping your property stand out online, connect with guests, and convert more consistently across every platform.
Brand Activation
An actionable list of brand activation ideas that bring your identity to life through thoughtful touchpoints, memorable moments, and guest‑experience enhancements.
Marketing Plan
A tailored content plan for social, email, and web that gives you consistent, on‑brand messaging to build trust, visibility, and long‑term guest engagement.
Listing Strategy
A strategic photo sequence and polished caption set designed to highlight your best features, strengthen first impressions, and increase booking conversions.
Amenity Positioning
Clear amenity positioning recommendations that showcase what guests value most, helping your listing attract attention and support stronger reviews.
Brand Identity
A distinctive property name, cohesive brand identity, and curated color/vibe guide that define your rental’s personality and visual tone — giving you a unified, guest‑ready brand that stands out across every booking platform.
What's Included
Is this the right package for you?
This package is perfect for short‑term rental owners who already have their design handled — whether through their own eye, a past designer, or inherited furnishings — but whose listing still looks and reads like every other property in the area. If your space is beautiful but your brand, photos, and messaging aren’t capturing attention or converting consistently, the STR Brand & Marketing Sprint gives you the polished identity and performance‑driven strategy your rental needs to truly stand out.
The STR Brand & Marketing Sprint is priced at $3,500–$4,500, reflecting the depth of strategy, brand development, and performance‑driven marketing work included in this package. This range covers everything from Name, Brand Identity & Visual Direction to Listing Photo Order & Captions, Amenity Positioning, a full Content/Marketing Plan, and actionable Brand Activation Ideas. This bundle gives you a cohesive, investor‑ready brand built to stand out and convert.
What's the difference between the Brand & Marketing Sprint and the Design & Brand Sprint?
The STR Design & Brand Sprint builds the foundation: a cohesive visual identity, space planning, and listing positioning that make your property look branded, intentional, and guest‑ready.
The STR Brand & Marketing Sprint goes further — it’s for owners who already have design handled and need deeper marketing support, including a full content/marketing plan, strategic amenity positioning, optimized listing strategy, and actionable brand activation ideas to help their rental stand out and convert more consistently.
Have questions?
We've got answers.
Do you execute the marketing plan for me?
No — the Brand & Marketing Sprint gives you a complete, ready‑to‑use strategy, but you’ll handle the day‑to‑day execution. You’ll walk away with a clear content/marketing plan, optimized photo order and captions, strategic amenity positioning, and actionable brand activation ideas — all designed so you (or your team) can confidently run your social media, listing updates, and guest‑experience touchpoints without needing ongoing management from me.
Begin your Brand & Marketing transformation.
