Is Your STR Design Falling Flat? Try These 5 Guest‑Approved STR Design Tips
Updated: Oct 1
Alright, Beachside Besties...let's talk STR hang-ups.
If your STR isn’t getting the attention or bookings you hoped for, don’t panic. And don’t blame the algorithm just yet. Sometimes the space itself needs a little love. And the good news? A few simple design tweaks can completely transform how your rental looks and performs.
We can fix this together!
1. Fix the Lighting First
Lighting is the quickest way to elevate a space — and the most overlooked.
Try:
warm bulbs (please, I’m begging you)
layered lighting
dimmers in bedrooms and living rooms (ideal state is every "big" light is on a dimmer)
matching lamp pairs with neutral filtered shades
Tiny story: I once swapped a single lamp in a Florida living room and the owner messaged me saying bookings jumped the next week. Lighting matters.
Brighten that space up, sugar. Guests want to feel welcomed, not interrogated.
2. Add Texture + Contrast
Flat spaces feel cheap. Texture adds depth, warmth, and interest.
Use:
woven baskets
chunky throws
patterned pillows
wood tones against whites
3D wall art
Designer POV: Texture is what makes a space feel “designed,” not decorated.
Marketing POV: Texture + good lighting photographs beautifully...and beautiful photos get clicks.
3. Create One “Wow” Moment Per Room
Guests remember moments, not entire rooms. That's why this one makes the list of top STR design tips for rentals in Florida.
Examples:
bold art (murals, sculptures, light fixtures, collections)
statement headboards
coastal wallpaper that is a whole mood
styled bar nooks
dramatic paint colors
4. Upgrade the Bedding Experience
Bedding is one of the most photographed and most experienced parts of your STR.
Aim for:
crisp white sheets
layered throws
hotel‑grade pillows
styled bedside moments
You’re one bedding refresh away from better reviews.
True story: I once stayed at an Airbnb that had bed bugs (bleh)! We were gathering for a 20-person bachelorette party and didn't realize it until the middle of the first night, of course when everyone was asleep. Long story short - the entire party had to relocate. It was a complete nightmare and put a damper on the whole thing. Clean bedding (and towels) goes a long way in making guests feel safe and secure.
5. Style for the Camera, Not Just the Stay
Your space needs to look good in person and in photos.
Think:
intentional vignettes
natural props
clean surfaces
angles that show depth
places to relax and unwind
spaces to gather and play
Marketing POV: Styling for the camera gets you clicks. Styling for the stay gets you reviews. You need both.
Your STR doesn’t always need a full renovation. Sometimes, it needs thoughtful, guest‑centered design choices that photograph beautifully and feel even better in person.
Cheers, Beachside Bestie!
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